Unique Auto Inc., a premier auto detailing service in the Greater Toronto Area (GTA), sought a complete website redesign to align with their brand refresh and deliver a more engaging, user-friendly experience. The previous site, with outdated design, slow load times, and poor mobile compatibility, led to missed growth opportunities and lower client engagement.
The goal of this project was to modernize Unique Auto Inc.'s website, improving the user experience and simplifying service showcase. the main key features include:
Analyzing the previous website's performance involved collecting data on user behavior,mobile usage, and bounce rates. Additionally, a competitive analysis was conducted to understand what similar businesses were offering on their sites.
Previous Website
Industry Benchmark: Automotive Retailers and Their Online Presence
User feedback and interviews with UAI's clients helped identify key areas for improvement. To align the redesign with client expectations, detailed user personas and journey maps were created.
The design process began with wireframes and prototypes to establish the site’s visual and functional structure. With these foundational elements refined, the project advanced to the final design stage, unifying everything into a polished, cohesive, and user-friendly experience that met client and user expectations.
After the designs were approved, I collaborated closely with the developer to ensure accurate implementation and responsiveness. We then gathered user feedback on the initial build and made targeted adjustments to optimize usability and align with user needs.
Using black and yellow in UAI's branding creates high contrast for standout information, conveys safety and sophistication, and enhances brand recognition in the competitive auto service market.
AUI’s bold, strong, and sans-serif fonts convey reliability and strength while ensuring readability; their clean, geometric shapes add a modern, precise, and technical look, reflecting UAI's up-to-date and efficient approach.
Using Porsche as inspiration elevates UAI’s brand, associating it with luxury, reliability, and cutting-edge automotive excellence, signaling high-quality, top-tier service to customers.
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Outlined Porsche illustrations in black and yellow provide a modern, minimalist look that highlights UAI's services. The yellow accents draw attention to key areas, enhancing customer understanding of vehicle parts and services while differentiating UAI from competitors using traditional methods.
Developed a design system with consistent UI elements to streamline the user journey.
The redesign introduced a sleek, modern aesthetic, using high-quality visuals, clean typography, and a more intuitive layout. This not only improved customer perception but also increased brand trust.
The new website was fully optimized for mobile, offering a seamless experience across devices. This was crucial for accommodating the growing number of users accessing the site via smartphones.
Each service offered by Unique Auto Inc. was clearly displayed, with detailed descriptions and professional imagery. This helped users easily understand the full range of offerings.
A dedicated section for customer testimonials was added, showcasing positive feedback from past clients. This built credibility and provided social proof, encouraging potential customers to trust and engage with the business.
The website redesign for Unique Auto Inc. was a success, both in terms of aesthetics and functionality. By modernizing the visual identity and improving the user experience, we helped the business attract more customers, improve conversion rates, and position itself for future growth. As we continue to monitor the website's performance, we'll work closely with Unique Auto Inc. to gather ongoing feedback and make further optimizations.
